ROVC
ROVC: Building a Future-Ready Digital Platform
Rapid digital evolution is essential for businesses, and educational institutions are no exception. Touchtribe helped ROVC, part of the Salta Group, transform its digital landscape.
ROVC came to Makerstreet (Touchtribe’s parent company) with clear objectives: they needed a new CMS, refreshed UX/UI designs, and full technical realization of their digital environment. Given the larger Salta Group’s previous selection of the Headless CMS Kontent AI, it was the natural choice for a platform that could support omnichannel content delivery—perfectly aligned with ROVC’s needs. Together with Soda Studio and Resoluut, Touchtribe tackled the task at hand.
Services
Roadmap development
Digital strategies
Headless CMS
Algolia
Composable
Release
2024
Defining the Project Scope and Approach
The project began with a clear directive: overhaul ROVC’s outdated website structure and ensure brand consistency. Touchtribe took on the challenge of creating a scalable, user-friendly digital environment that would meet modern demands. A cross-functional team led by a Touchtribe project lead collaborated with developers, a technical architect, and UX/UI designers from Soda Studio, one of Touchtribe’s Makerstreet partners. ROVC’s internal product managers and development team also played an active role, ensuring seamless integration with their internal systems.
Delivering an Enhanced Digital Experience
ROVC aimed to improve their outdated IT landscape and make it more accessible to users. It was important to optimize and make the booking flow more intuitive. ROVC had four key principles in the redesign:
Without ballast: finding what you need at a glance
Guiding: navigating to the training or path that matches the user's level
Technically comprehensible: without jargon, clearly formulated
Unburdening: point-to-point information presented at the right moment so you don't miss anything.
ROVC's digital transformation turned out to be a complex one when we ran into an outdated API. Together with the ROVC team, we created a new API step by step. Touchtribe facilitated the migration from the outdated Umbraco to the more flexible and robust Kontent AI Headless CMS. This transition allows ROVC to efficiently manage and distribute content across multiple channels. In addition, Touchtribe implemented Algolia, a powerful search and merchandising engine, making it easier for users to find relevant courses, trainings, and other content.
Key Digital Improvements
One of the biggest wins in this project was the website’s improved structure and consistency. With Kontent AI, ROVC can now manage a single version of a course and seamlessly adapt it for various channels, saving time and reducing errors. Touchtribe also focused on user experience in both the front-end and the content management side, ensuring ROVC’s editors and users enjoyed a streamlined, efficient interface.
The new booking flow reduced barriers by that resulted in significantly better user engagement and conversion.
Technology Used
Kontent AI
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A future-ready Headless CMS that supports ROVC’s omnichannel content management.
Algolia
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A search and merch engine that searches courses, training programs, and site content with ease.
Custom Frontend
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A tailor-made front end with a unique UX/UI experience built specifically for ROVC’s needs.
The Human Side: Collaboration and Adaptation
What made this project stand out was ROVC’s open attitude and willingness to embrace new ways of working. Rather than clinging to old methods, ROVC listened to Touchtribe’s recommendations and took a dynamic approach to collaboration. This resulted in a partnership focused on creating a robust, future-proof website.
This approach ensured that the new site was consistently and accurately structured—an effort that paid off by delivering a high-quality, cohesive user experience. A key step was creating a roadmap that worked for both development and content editors, enabling us to set up Kontent AI as early as possible to transfer critical content in a timely manner.
With a new system, we find it crucial to fully prepare the client for a new way of working. We therefore conducted workshops for the editorial team to familiarize them with a Headless CMS. Additionally, we provided workshops for the IT team to demonstrate how Kontent AI could be further leveraged for ROVC. The feedback about Kontent AI has been overwhelmingly positive!
A Testament to Modern Digital Transformation
This case exemplifies Touchtribe’s commitment to leveraging modern technologies and deep client collaboration to elevate a project. By uniting the latest in composable technology with a customized UX/UI design, Touchtribe helped ROVC transform its digital environment into a flexible, user-centered platform ready to support their growth.
Are you ready to future-proof your digital strategy? Discover how Touchtribe can elevate your digital ecosystem.